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THE WHITE ONE.
ANDRE LUIZ POLI, BRAZILIAN VISUAL DESIGNER & ART DIRECTOR, CURRENTLY LIVING IN
NEW YORK CITY AND WORKING AT R/GA — NIKE.
EMAIL LINKEDIN RESUMÉ
NIKE+ FUELBAND: EPIC DAYS ACHIEVEMENTS
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ABOUT
A SERIE OF ILLUSTRATIONS SHOWING FUELIE IN EPIC MOMENTS. IT HAPPENS WHEN YOU GO ABOVE AND BEYOND IN ONLY ONE DAY, ACHIEVING CRAZY AMOUNTS OF NIKE FUEL, LIKE 8k, 10k.
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TEAM
- EXECUTIVE CREATIVE DIRECTOR: TARA GREER
- CREATIVE DIRECTOR: CESAR MARCHETTI
- VISUAL DESIGNERS: ANDRE LUIZ POLI, EDWARD JO
ALPHA ANIMALS, WOLVES.
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ABOUT
WOLVES USE EYE CONTACT AS AN INDICATOR OF DOMINANCE OR SUBMISSION, BUT IN ORDER TO ESTABLISH A DOMINANT POSITION
THEY OFTEN ALSO SHOW PHYSICAL SUPERIORITY THROUGH PLAYING OR FIGHTING.
NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE
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ABOUT
A LARGE-SCALE LIVE INTERACTIVE SHOW AT BATTERSEA POWER STATION THAT FEATURED A DIGITAL PROJECTION TAKEOVER OF THE ICONIC LANDMARK’S EXTERIOR FUELLED BY THE MOVEMENT AND ENERGY OF THE CROWD. ALL GUESTS AT THE EVENT WERE WEARING A NIKE+ FUELBAND TO COLLECTIVELY EARN NIKEFUEL TO ENERGIZE THE VENUE.
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TEAM
- EXECUTIVE CREATIVE DIRECTORS: WADE CONVAY, TARA GREER
- CREATIVE DIRECTOR: CESAR MARCHETTI
- VISUAL DESIGNER: ANDRE LUIZ POLI
SPEEDO PACE CLUB, WEBSITE & MOBILE APP
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ABOUT
SPEEDO USA AND SYRUP LAUNCHED THE SPEEDO PACE CLUB, THE BRAND’S NEW DIGITAL, CONSUMER AND E-COMMERCE SWIM TRAINING PRODUCT. BUILDING ON THE BRAND’S CORE MISSION TO INSPIRE MORE PEOPLE TO SWIM.
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TEAM
- EXECUTIVE CREATIVE DIRECTOR: JAKOB DAESCHEK
- CREATIVE DIRECTORS: ALEX LINS, BEN ABRAMOWITZ
- VISUAL DESIGNERS: ANDRE LUIZ POLI, DANILO RODRIGUES
- PHOTOGRAPHER: CARLOS SERRAO
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AWARDS AND HONORS
- — 2011, NEW YORK TIMES MENTION
- — 2012, SILVER, ART DIRECTORS CLUB, NYC
- — 2012, WEBBY AWARDS
AFRICA CUP OF NATIONS, CELEBRATIONS
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ABOUT
THIS AIMS TO CELEBRATE THREE IN ONE. THE PLAYER, THE FAN, AND THE TEAM/COUNTRY. INCLUSIVE MEETS INDIVIDUALITY. EVERYONE CAN WEAR THIS T-SHIRT WITH PRIDE. IT’S ALSO VERY FUN AND SAID WITH CONFIDENCE – SHOWING THAT PUMA HAS CONFIDENCE AND RECOGNIZES EVERYONE AS SOMEONE WHO HAS CONTRIBUTED TO THIS TEAM EFFORT. MADE AT SYRUP NYC IN 2012.
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TEAM
- EXECUTIVE CREATIVE DIRECTOR: JAKOB DAESCHEK
- CREATIVE DIRECTOR: SUNG HEAN BAIK
- VISUAL DESIGNER: ANDRE LUIZ POLI
- COPYWRITER: CHRISTIAN HEINER BECKETT
WATER CLOCK — EXPERIENCE
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ABOUT
THIS SUPPOSED TO BE AN EXPERIMENT.WE CAME UP WITH THIS IDEA IN CREATING A “WATER CLOCK” AND USE IT AS A COUNTDOWN. WE WERE PLANNING TO DROP THIS CLOCK AT TIMES SQUARE OR ANY OTHER BUSY SPOT. THE WEBSITE WOULD REVEAL: THE COUNTDOWN FOR THE 2012 OLYMPICS. THIS WAS A INITIAL CONCEPT THAT I DID AT SYRUP NYC IN 2011.
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TEAM
- EXECUTIVE CREATIVE DIRECTOR: JAKOB DAESCHEK
- CREATIVE DIRECTOR: ALEX LINS
- VISUAL DESIGNER: ANDRE LUIZ POLI
- COPYWRITER: SPENCER LAVALEE
NIKE LUNARGLIDE — CONCEPT
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ABOUT
VISUAL PROPOSALS TO SELL THE LUNAR GLIDE SHOES IN BRAZIL. I WORKED IN THIS CONCEPT WITH FLAVIO VIDIGAL, IN 2009.
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TEAM
- CREATIVE DIRECTOR: FLAVIO VIDIGAL
- ART DIRECTOR: ANDRE LUIZ POLI
JULIA KUZMENKO, PHOTOGRAPHER
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ABOUT
PROPOSAL WEB SITE TO SHOW THE BEAUTIFUL WORK OF JULIA KUZMENKO, SHE IS A PROFESSIONAL FASHION PHOTOGRAPHER.
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TEAM
- CREATIVE DIRECTOR: FELIPE FERREIRA
- ART DIRECTOR: ANDRE LUIZ POLI
- TECHNOLOGY: HENRIQUE HOHMANN
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AWARDS AND HONORS
- — 2011, FROMUPNORTH.com
FORD FUSION, WEBSITE
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ABOUT
PROPOSAL EXPERIENCE TO SELL THE NEW FEATURES OF THE NEW FORD FUSION. I DID THIS CONCEPT AT JWT / RMG CONNECT IN 2009
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TEAM
- CREATIVE DIRECTOR: FLAVIO VIDIGAL
- ART DIRECTOR: ANDRE LUIZ POLI
- TECHNOLOGY: MARCELO DUENDE
CALVIN KLEIN, NAKED GLAMOUR
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ABOUT
HOW COULD CULTURALLY SELL A MODEL AND A BRA IN 5 DIFFERENT POINT OF VIEWS? THESE ARE A COUPLE OF PROPOSALS BOARDS TO ILLUSTRATE THE IDEA. THIS WAS A PITCH THAT I WORKED AT SYRUP NYC.
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TEAM
- EXECUTIVE CREATIVE DIRECTOR: JAKOB DAESHECK
- CREATIVE DIRECTOR: ARAMIQUE KRAUTHAMER
- ART DIRECTOR: ANDRE LUIZ POLI
TRIDENT SPLASH, STYLE FRAMES
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ABOUT
THESE WAS TWO PROPOSALS STYLE FRAMES TO VISUALLY SELL THE “SPLASH” CONCEPT FOR TRIDENT. WORKED AT JWT / RMG CONNECT IN 2009.
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TEAM
- CREATIVE DIRECTOR: FLAVIO VIDIGAL
- ART DIRECTOR: ANDRE LUIZ POLI
- COPYWRITER: ANDERSON DIAS
TWIX, PAUSE MORE. SEE MORE.
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ABOUT
TWIX / MARS IN DUBAI WANTED TO TALK TO TEENS & YOUNG ADULTS AND ENGAGE THEM TO APPROACH THE BRAND. THE CAMPAIGN IDEA HAD TO BE SOCIAL, GET YOUNG PEOPLE TO SHARE THEIR PERSONAL DATA AND BE ENJOYABLE. I WORKED TOGETHER WITH TBWA/DUBAI IN 2009
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TEAM
- CREATIVE DIRECTOR: PREETHI MARIAPPAN
- ART DIRECTOR: ANDRE LUIZ POLI
KEEP AN OPEN MIND, POSTER
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ABOUT
THIS IS SOMETHING PERSONAL. I DID IN A PECULIAR MOMENT OF MY LIFE, AFTER REACH SOMETHING THAT I ALWAYS AIMED. THIS IS AN EYE WITH AN ENTIRE NEW UNIVERSE INSIDE IT.