This is the work of Andre Poli, Brazilian-born
Art Director & Visual Designer, currently living in
Brooklyn, New York.

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JEFF BRIDGES + SQUARESPACE = “SLEEPING TAPES”

Squarespace believes that even the wildest ideas should come to life in a beautiful way. For the Super Bowl of 2015, we worked with the Holywood actor Jeff Bridges and asked him to take advantage of the plataform, and he did just that. Jeff released a very special and unique album, the “Sleeping Tapes”, an album filled with relaxation sounds, that had as mission put people to sleep, while all the benefits from album downloads and sales procceeded to the No Kid Hungry organization.

Wieden+Kennedy NY 2015

Executive Creative Directors: Susan Hoffman, David Kolbusz
Art Directors: Erwin Federizo, Andre Poli
Copywriter: Andrew Jasperson
Creative Technologist: Craig Blagg
Design Director: Serif Ozcan
Producer: Alisson Hill
Project Manager: Danielle Rounds
Photographer: Gary Land
Interactive Producer: Christine Young
Album Art: Lou Beach
















NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE

Nike Fuel Fest was a large-scale live interactive show at battersea power station that featured a digital projection takeover of the iconic landmark’s exterior fuelled by the movement and energy of the crowd. All guests at the event were wearing a Nike+ FuelBand to collectively earn NikeFuel to energize the venue.

R/GA NY 2012

Executive Creative Directors: Tara Greer, Wade Convay
Creative Director: Cesar Marchetti
Art Director: Andre Poli











CLINIQUE & ZARA LARSSON — “LUSH LIFE” MUSIC VIDEO

To launch Clinique’s newest pop artistry collection, we created an interactive music video starring international pop star Zara Larsson, the experience allowed viewers to interact between Zara’s four different musical genres, it also showed how easy it is to transform her entire look and emotion.

Wieden+Kennedy NY 2015

Executive Creative Director: Colleen Decourcy
Art Directors: Jessica Shriftman, Andre Poli
Copywriter: Laddie Peterson
Creative Technologist: Craig Blagg
Experience Designer: Kate Bauer
Design Director: Serif Ozcan
Film Producer: Dom Tunon
Interactive Producers: Laura Kim, Christine Young
Project Manager: Danielle Rounds














AIR JORDAN — THE JORDAN KEYPAD

The Jordan Keypad App provided a platform for First Class Flyers to learn about Jordan as a brand. The  app was also a simple and fun way to spread the word of Jordan’s Family by allowing people to explore the story behind each sneaker, secret events and shoe drops.

Wieden + Kennedy NY 2016

Executive Creative Director: Karl Lierberman
Creative Directors: Jimm Lasser, Caleb Jensen
Creative Technologist: Mauricio Ruiz
Art Director: Andre Poli
Producer: Mutaurwa Mapondera









KOBE BRYANT: GIVE UP? NEVER. — STYLE FRAMES

Whenever you fall or fail, you will find yourself in a total darkness. But, what if the solution has always been in the darkness after all? It is time to realize that regret doesn't suit you, only the pride of the obstacles that you overcame — You know what time is it? It is time to get back to the game. I am Kobe Bryant.  Give up? Never.

Personal 2013

Creative / Art Director: Andre Poli

Manifesto: Flavio Vidigal










DELTA AIR LINES: BRAND REDESIGN — THE DEPARTURE

Initial exercise for how we could visually reposition one of the first US airlines. The insight was simple: "The Departure". All of us are always departing to somewhere, losing the ground and chasing new lands. The widget/arrow points the direction, and the runway will always be there for you to depart or to land.

Wieden + Kennedy NY 2017

Creative Directors: John Parker, Sean McLaughlin
Art Director/Designer: Andre Poli 
Project Manager: Jason Pelton










SPRITE.COM — OBEY YOUR THIRST

W+K pitched and won the Sprite business. As part of the work presented, we came up with a fresh visual direction to show how Sprite.com could become a culturally relevant hub of content. 

Wieden+Kennedy NY 2015

Executive Creative Director: David Kolbusz 
Creative Director: Jimm Lasser, Gary Van Dzura
Art Director: Andre Poli
Experience Designer: Kate Bauer












DELTA AIR LINES: NY IS GO — PHOTOGRAPHY

In New York City is go go go, all the time. In order to reflect the pace and the speed of one of the greatest cities in the world, we produced a photo library that highlights just that, the real spirit of what means to be a New Yorker.

Wieden+Kennedy NY 2016

Creative Director: John Parker
Art Director: Andre Poli
Copywriter: Garrick Sheldon
Photographer: João Canziani
Producer: Hosanna Marshall
Retoucher: Jesse Corinella
Project Manager: Jason Pelton













MARC JACOBS: DAISY DREAM – STYLE FRAMES

To launch the new Marc Jacobs Daisy Dreams fragrance, we envited thousands of young women to create a "Dream Capsule". The capsules were filled with dreams and life goals that would be shipped back to them in 3 years. The intention was to make them feel the nostalgia of that particular period of their lifetime.

Razorfish NY 2014

Executive Creative Director: Frederic Bonn
Creative Director: Alex Bodman
Art Director: Andre Poli
Photographers: Alexa Mazzarello, Sudhith Xavier,
John Towner, Camila Cordeiro, Allef Vinicius











NIKE+ FUELBAND: FUEL CHALLENGE

Nike+ FuelBand encouraged millions of people around the globe to be more active, not only by exercising but being active with whatever that made them feel comfortable, #MakeItCount they said. So as part of the platform, Fuel Challenges allowed people to challenge each other and bet who can earn more NikeFuel throughout the day.

R/GA NY 2012

Executive Creative Director: Tara Greer 
Creative Director: Cesar Marchetti
Senior Visual Designer: Andre Poli
Experience Designer: Derek Chan










NIKE ID: IN-STORE RETAIL CUSTOMIZATION EXPERIENCE

NIKEiD, the Nike Store Portland and R/GA New York created a touch-screen NIKEiD builder experience that works with Nike's design consultants to attract, engage and educate consumer about customization.

R/GA NY 2013

Executive Creative Director: Fura Johannesdottir 
Creative Director: Aaron Pollick
Art Director: Kenji Shimomura
Senior Visual Designer: Andre Poli
Copywriter: Kris Seto











THE FUTURE VISION OF NIKE DIGITAL SPORTS

The mission of this exercise was to show how we could combine all Nike Digital Sports apps in one unique experience, keeping it simple, social and fun. The experience allowed people to get better insights through coach callenges, get offered products based on which sport they practice, as well as learning from their entire athletic life.

R/GA NY 2013

Executive Creative Director: Wade Convay 
Creative Director: Cesar Marchetti
Senior Visual Designer: Andre Poli
Experience Designer: Rahul Lindberg Sen










SPEEDO PACE CLUB — DIVE IN.

In 2011, Speedo USA and Syrup NY launched the Speedo Pace Club, the brand’s new digital, consumer e-commerce and swim training product, that was built on the Speedo brand’s core mission to inspire, engage and encourage more people to swim.

Syrup NY 2011

Executive Creative Director: Jakob Daeschek
Creative Directors: Alex Lins, Ben Abramowitz
Senior Visual Designer: Andre Poli
Copywriter: Spencer Lavalee
Executive Producer: Kate Cunningham
Photographer: Carlos Serrao













PUMA AFRICA CUP OF NATIONS — CELEBRATIONS

This campaign’s mission was to celebrate three in one. The player, the fan, and the team/country. Inclusive meets individuality. Everyone can wear this t-shirt with pride. It’s also very fun and said with confidence – showing that puma has confidence and recognizes everyone as someone who has contributed to this team effort.

Syrup NY 2011

Executive Creative Director: Jakob Daeschek 
Creative Director: Sung Hean Baik
Art Director: Andre Poli
Copywriter: Christian Beckett
Account Manager: Brett Niebling