Biography

I was born and raised in south Brazil, and I'm currently living and working in New York City. I started my career at the age of 15, when I decided to leave home and see where life would take me. For the past 18 years I've been working mostly with art direction for integrated campaigns, branding and design direction for digital experiences.

In 2011 I was offered a position at Syrup in New York. During my time there, I worked across different brands, but the main one was Speedo USA. We launched the "Speedo Pace Club", a consumer and e-commerce swim training product, built with the mission to inspire more people to swim. This product got recognized by the NY Times and the Art Directors Club in NY.

Later in 2012, I joined the team of Nike Digital Sports at R/GA NY, where I worked in the experience winner of a Bronze Cannes Lion and a Silver New York Festivals, known as "Nike Fuel Fest, a live interactive show at battersea power station fueled by the movement and energy of the crowd. I also worked on a few ongoing projects such as: Nike+, Nike+ FuelBand, Nike ID, Nike Skateboarding and Nike Commerce.

After a down time in 2013, I started working at Razorfish NY, where I was concepting, art directing and designing experiences for clients such as UNIQLO USA, Marc Jacobs, Calvin Klein, Spotify and Ford.

In 2014, I joined the Wieden+Kennedy NY office, where I worked mostly with integrated campaigns for brands like: Squarespace, Delta Airlines, Jordan, Sprite, ESPN, Clinique, Bud Light, The Atlantic and others. Also, it is where I had the opportunity to work on the project for Squarespace called "Jeff Bridges Sleeping Tapes", that was released in the Super Bowl of 2015, recognized & awarded by many international festivals, such as Cannes Lions, D&AD, The One Show, Clio and others.

In 2017, after a great time at Wieden+Kennedy, I decided to take some time off and that's how I started working as a freelancer Art Director. I also helped founding a creative boutique called RISE New York & Partners.

As far as freelancing goes, in 2018 I spent some time at Google in New York, where I worked on the campaign called "#SmallThanks with Google", which helped Small Business accross the US to get celebrated through their incredibly funny and unique Google Reviews. Later in 2018, I got to work on the redesign of NBA.com and WNBA.com. I also worked alongside the team of Saatchi & Saatchi Los Angeles to conceive TOYOTA's visual identity for their Tokyo 2020 Olympics "Start Your Impossible" campaign. 

In 2019, I helped land one of the largest Big Data companies in Latin America, called Neoway, as a client for Rise New York & Partners. We spent most of 2019 developing and activating the creative platform that we created for them called "There's More to Know", which placed Neoway amongst big global players when it comes to Big Data.

In 2020, a year that to me was particularly more introspective than ever, I designed my own Photography Book called "Unseen Realities", a visual narrative based on my life's personal events and the places I've been around the world. To make a connection to a such tough year, I made the book limited to 20 copies and I will be forever thankful for the people who got a copy and supported my work.

2021 was a particular busy year for me, both at my company and as a freelancer. At Rise New York & Partners we kicked off the year by launching a brand new website and manifesto film, as well as some hot new projects such as Daiwa House/Nike Japan and Microsoft Azure brand film. As a freelancer I helped VML&YR NY pitch and win the business of Amazon Pharmacy. I also helped Deutsch Los Angeles brand a new big data department for Walmart from bottom up. 

In 2022 I moved to Venice Beach in Los Angeles California to check what the hype was all about, and I was mostly freelancing for Deutsch LA, helping them with branding work for their Walmart+ Account. I also attented the event of AdAge Small Agency Awards in Chicago, where I accepted the award of Small Agency of The Year. Later that year me and my lady had our beautiful daughter named Florence.

Early in 2023 I decided to part ways from my own company to focus on raising my kid and freelance work. I helped Ogilvy NYC brand a new visual identity for IBM Watson and reminded everyone that talking about AI is just old news. I also helped Media Monks LA with some brand campaign work for JP Morgan Payments.

In the summer of 2023 me, my family and our sausage dog decided to move back to the greatest city in the world as Los Angeles is a falling city and there's no angels there. We drove cross country listening to some great old country tunes and stopped in many little towns in different states.

In the second semester of 2023 I also helped Dentsu Creative pitch and land one of the biggest accounts in North America.

So far I can say this is my story.
Work Experience


Freelancer Creative / Art Director — Brooklyn, New York
2017-Present

Founding Partner, Creative Director — Rise New York & Partners  
2017-2023

Senior Art Director — Wieden+Kennedy NY
2014-2017

Senior Art Director — Razorfish NY
2013-2014

Senior Visual Designer — R/GA NY
2012-2013

Senior Visual Designer — Syrup NY
2011-2012


Interactive Art Director — J. Walter Thompson
2009-2011


Designer — Mediaweb
2006-2009
Awards & Recognitions


2022 - Project "Inumeráveis" — Shortlist, Social & Influencer, Cannes
2022 - AdAge Small Agency Awards — Campaign of the Year, Gold

2021 - MediaPost: "Industry Veterans Announce Rise Agency"

2017 - Diagrama.co — PodCast Interview (PT-BR)
2016 - The FWA — Interview
2016 - Clinique Play With Pop — Shortlist, Entertainment, Cannes
2016 - Clinique Play With Pop — Shortlist, Mobile, Cannes
2016 - Clinique Play With Pop — Shortlist, Cyber, Cannes

2015 - DreamingWithJeff.com — Bronze, Clio Awards
2015 - DreamingWithJeff.com — Shortlist, Brand Content, Cannes2015 - DreamingWithJeff.com — Shortlist, Product Design, Cannes
2015 - DreamingWithJeff.com — 2 Shortlists, Design, Cannes
2015 - DreamingWithJeff.com — Silver, Cyber, Cannes
2015 - DreamingWithJeff.com — Graphite Pencil, D&AD
2015 - DreamingWithJeff.com — Silver Pencil, One Show
2015 - DreamingWithJeff.com — Site of the Day, The FWA

2013 - Nike Fuel Fest — Bronze, Design, Cannes
2013 - Nike Fuel Fest — Silver, New York Festivals

2012 - Speedo Pace Club — Webby Awards
2012 - Speedo Pace Club — Silver, 91st Art Directors Club NY

2011 - Wise UP — Gold Medal, 34th Colunistas Award2011 - HSBC Premier — Grand Prix, CCPR
2011 - HSBC Premier — Gold Medal, 34th Colunistas Award
Brands I have worked for