Creative Direction & Art Direction

Still Standing™ 🏴‍☠️ over the course of two decades Andre Poli was able to develop his practice in Creative Direction, Art Direction, Design, Photography and Motion—mixing it all up to help brands and teams with his craft-oriented approach and personal take on how the work should come to life.

 BIOGRAPHY

Andre Luiz Poli (born in Cascavel, Parana, Brazil; May 31, 1989) is a Brazilian-American Creative Director, Art Director, Designer, Photographer, Father and Husband. He started his career at the young age of fifteen—and spent the past two decades working as a Creative Director & Art Director for integrated Advertising Campaigns and as a Design Director for Branding. He's also a world traveler and document everything as he goes with his photography style. Throughout his career he's been fortunate to work on a few iconic products and marketing campaigns:

In 2011 he launched the "Speedo Pace Club", a consumer and e-commerce swim training product, built with the mission to inspire more people to swim, recognized by the New York Times and the Art Directors Club in NY.

In 2012, he designed the event winner of a Design Cannes Lion known as "Nike Fuel Fest", a live interactive show at Battersea power station in London fueled by the movement and energy of the crowd. He was also behind iconic products such as: Nike+ Running, Nike+ FuelBand and Nike ID.

In 2014, he joined Wieden+Kennedy, where he worked on the infamous 2015 SuperBowl Campaign for Squarespace called "Dreaming with Jeff" featuring Hollywood Actor Jeff Bridges, that was released in the Super Bowl of 2015, recognized & awarded by many international festivals, such as Cannes Lions, D&AD, The One Show and Clio.

In 2017, after a great time at Wieden+Kennedy, he decided to take some time off and spent two months travelling by himself in Europe, Hawaii and Japan, that's how he started working as an Independent Creative Director. He also founded a creative studio called Rise New York & Partners—he stablished the company from bottom up, from naming to the company's brand identity and overall look and feel aesthetic.

In 2018 he was hired by Google New York, where he worked on the campaign called "#SmallThanks with Google", which helped Small Business accross the US to get celebrated through their incredibly unique Google Reviews. Later in 2018, he also worked alongside the team of Saatchi & Saatchi Los Angeles to conceive TOYOTA's visual identity for their Tokyo 2020 Olympics "Start Your Impossible" campaign.

In 2019, he landed one of the largest Big Data companies in Latin America, called Neoway, as a client for his studio. Where he spent most of 2019 developing and activating the creative platform that we created for them called "There's More to Know", which placed Neoway amongst big global players when it comes to Big Data.

In 2020, a year that was particularly more introspective than ever, he published his own Photography Book called "Unseen Realities", a visual narrative based on his life's personal events.

In 2021, he kicked off the year by launching a brand new website and manifesto film for his studio, as well as collaborating with AKQA Tokyo to launch a piece of work for Daiwa House/Nike Japan and helped Microsoft celebrate 10 years of Microsoft Azure with a brand film.

In 2022 he relocated to Venice Beach in Los Angeles, California—where him and his wife welcomed his daughter named Florence.

Early in 2023 he parted ways from his own studio and he was brought to work for Ogilvy New York to design a new visual identity for IBM Watson. He also worked for Media Monks LA with a few brand campaigns for JP Morgan Chase.

In the summer of 2023 him and his family decided to move back to the greatest city in the world, they drove cross-country listening to some great old country tunes and stopped in many little towns in many different states. In the second semester of 2023 he helped Dentsu Creative New York pitch and land one of the biggest accounts in North America. He was also proudly naturalized as an American Citizen.

In 2024 he helped Ogilvy New York develop a brand new look and feel for Verizon and launched the campaign "Broken is Beautiful". He was also hired by Accenture Song/Droga 5 to manage a team of 20 creatives and develop a series of work streams for Meta such as Meta Horizon Worlds, Meta Quest, Meta RayBan and Meta Supernatural.

 EXPERIENCE

Creative Director — Dentsu Creative
2024-Present

Independent Creative Director / Art Director — New York
2017-Present

Creative Director — Accenture Song/Droga 5
2024-2025

Founding Partner, Creative Director — Rise New York & Partners
2017-2023

ACD / Senior Art Director — Wieden+Kennedy NY
2014-2017

Senior Art Director — Razorfish NY
2013-2014

Senior Designer — R/GA NY
2012-2013

Senior Designer — Syrup NYC
2011-2012

Art Director — JWT Brazil
2008-2011

Designer — Mediaweb
2006-2008

Designer — Connet Agency
2003-2006

 RECOGNITION

2022 - Project "Inumeráveis" — Shortlist, Social & Influencer, Cannes
2022 - AdAge Small Agency Awards — Campaign of the Year, Gold

2021 - MediaPost: "Industry Veterans Announce Rise Agency"

2017 - Diagrama.co — PodCast Interview (PT-BR)
2016 - The FWA — Interview
2016 - Clinique Play With Pop — Shortlist, Entertainment, Cannes
2016 - Clinique Play With Pop — Shortlist, Mobile, Cannes
2016 - Clinique Play With Pop — Shortlist, Cyber, Cannes

2015 - DreamingWithJeff.com — Bronze, Clio Awards
2015 - DreamingWithJeff.com — Shortlist, Brand Content, Cannes2015 - DreamingWithJeff.com — Shortlist, Product Design, Cannes
2015 - DreamingWithJeff.com — 2 Shortlists, Design, Cannes
2015 - DreamingWithJeff.com — Silver, Cyber, Cannes
2015 - DreamingWithJeff.com — Graphite Pencil, D&AD
2015 - DreamingWithJeff.com — Silver Pencil, One Show
2015 - DreamingWithJeff.com — Site of the Day, The FWA

2013 - Nike Fuel Fest — Bronze, Design, Cannes
2013 - Nike Fuel Fest — Silver, New York Festivals

2012 - Speedo Pace Club — Webby Awards
2012 - Speedo Pace Club — Silver, 91st Art Directors Club NY

2011 - Wise UP — Gold Medal, 34th Colunistas Award2011 - HSBC Premier — Grand Prix, CCPR
2011 - HSBC Premier — Gold Medal, 34th Colunistas Award

 BRANDS

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